Why This Completely Overused Phrase is Also Completely Wrong.

Forget about keeping calm …. by Kristin Simonetti

You’ve seen it on bags, T-shirts, coffee mugs, postcards. It’s the U.K.’s most popular export since The Beatles or David Beckham. I speak of course about “Keep Calm and Carry On,” the iconic propaganda poster the British government produced in World War II that’s become a staple of 21st Century culture on both sides of the Atlantic.

Apparently that advice, though pithy, isn’t entirely correct.

A Fast Company article suggests that “keeping calm is a terrible idea” In addition to being a very difficult task, forcing yourself to calm down misses a key opportunity to harness anxiety’s power. Instead,recommends Allison Wood Brooks, a professor of business administration at Harvard University, channel your nervousness into excitement.

Easier said than done, right? Probably. But check out Brooks’ research – and her advice – in this article: Feeling Anxious? Why Trying to “Keep Calm” is a Terrible Idea.

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