Clever marketing orrrrrrr what? …By Nick West
Every once in a while, I acquiesce to the marketing tactics that stalk my every internet move. As I’m constantly searching for self improvement-related content, the brand ‘ONNIT’ consequently made sweet internet love to google’s algorithms and was in no time in hot pursuit of my disposable income.
After about a month of seeing their ads embedded in some of favorite blogs and websites, I clicked on their banner and began to look at their different products. Turns out, in addition to creating their own supplements, they also distribute Green Vibrance, a brand that I know and trust.
So, I decided to research their most popular product, Alpha Brain, a nootropic intended to “assist your system in clearing away mental fog and free radicals,” with thousands of customers reporting enhanced lucid dreams, mental drive, focus, and mental acuity.”
Neat-o. Also, skeptical-o. But, they have some legitimate athletes backing their supplements and the natural ingredients seemed interesting. Among them: (From ONNIT’s website)
- Alpha GPC: Raw source of acetylcholine, associated with sharpness, mental speed.✝
- Huperzine A: Acetylcholinesterase inhibitor, extracted from club moss.✝
- Vinpocetine: Helps bring oxygen and nutrients to the brain via vasodilation.✝
- AC-11®: Powerful DNA repair antioxidant.✝
- Phosphatidylserine: Essential lipid compound highly abundant within brain cell membranes.✝
- Bacopa: Traditional Ayurvedic brain-enhancing nutrient.✝
- Pterostilbene: From blueberries, powerful micronutrient / antioxidant.✝
- L-Tyrosine: Amino acid important to the production of Dopamine.✝
- L-Theanine: Amino acid with chemical similarities to GABA.✝
- Oat Straw (20:1): Natural anti-stress nutrient, helps balance formula and create calm focus.✝
- Vitamin B-6: Catalyst in effective utilization of many nutrient
True story: I was once a hand model. (Can’t you tell??)
So, I read a little bit more about the company to make sure it wasn’t some pseudo meth-lab project and ended up buying one bottle. At $35 per (30 capsules), it’s not the cheapest supplement, but then again, the ones that actually work never are.
The first day, I took one pill. No real effects. I shouldn’t have played it safe, because on the back of the bottle, it says, for enhanced mental performance, take a serving of 1-2 capsules in the morning or early afternoon, preferably with a light meal. D’oh!
The next day, I went big. Two pills with my morning protein shake and assortment of vitamins and supplements. At my job, I have to do a ton of mock content pitches with the team I manage, as well as trainings and 1 on 1’s, so I knew it would be easy to discern whether or not my improvisational and conversational thinking skills were sharpened by Alpha Brain.
Verdict: I felt a noticeable difference in my ability to string together sentences and think on the fly. I made sure to avoid coffee while trying out ONNIT’s product, so it wasn’t my normal strong morning cup o’ joe doing the quick thinking. What I really liked about Alpha Brain was it’s ability to help me transition from one focus area to the next. I was able role play content pitches, while taking notes, and then seamlessly transition from that role play into a feedback session. Normally, I have to take time to gather my thoughts, but everything seemed to string together more fluidly than normal. It’s a subtle feeling, but one that is definitely noticeable.
Downside: After my experience with two capsules, I couldn’t go back to one. The supply therefore, only lasted half the month. I’m currently investing in more products like this for blog reviews, so I’m going to sideline Alpha Brain for now, but will definitely be purchasing again in the future.
Sidenote: I didn’t take it at night, only in the morning. Lucid dreaming actually scares me quite a bit. As melatonin was a main ingredient in the first startup I was involved in, the dreams were too vivid for my liking, so I didn’t want to venture into that rabbit hole again.
Let me know what you think if you decide to take it for spin.